Go-To-Market Specialist

Présentation du service

For each commercial period the B2B Commercial Plan into a Go-To-Market delivery plan & ensure it is implemented End-to-End, establishes & steers control mechanisms to ensure consistency & quality of campaigns delivery in all channels.

Mission proposée

  • Acts as Commercial Period Manager for each commercial period creating a detailed Go-To_market delivery plan & ensures end-2-end implementation
    • Steers,- per commercial period (4-6 weeks) & per to-be-launched commercial-project – a ‘virtual' – launch-team (task force) of marketing & sales experts
    • Defines & consolidates all inputs and deliverables in an end-to-end macro-planning/timeline which will be the driving line for all sales channel related operations, actions and communications to guarantee operational excellence & to ensure Go-To-Market in due time
    • Provides per project/launch a segmented tasks/timing/needs checklist that is used as a reference document in the distribution launch process
    • Guarantees that commercial channel launch process, requirements and timeline are respected
    • Provides a weekly reporting about the (operational) status of the projects and after every launch a Post Mortem to the members of the Task Force and management
  • Coordinates communication to the channels
    • Organizes & coordinates for each commercial period different communication platforms where marketing & sales & communication stakeholders presents their strategy for the commercial period
    • Ensures all sales channels are informed in due time on content of upcoming actions within the commercial period, by coordinating briefing to virtual content teams
  • Ensure management of transversal topics by managing dedicated meeting with key stakeholders to ensure the go to market strategy and implementation (Soho, B2C, COM, digital, SMA/CMA MKT teams, ...

Profil

  • Thorough knowledge of retailing in Belgian Market/B2B Belgian Market (segments,...)
  • Thorough knowledge of distribution marketing and communication
  • Thorough knowledge of commercial distribution aspects
  • University degree in applied economics preferably in marketing
  • At least 2 years experience in a (trade)marketing/communication role in a retail environment, preferably in telecom
  • Logical insights
  • Maturity
  • Customer-oriented
  • Result-driven
  • Structured, well-organized and outstanding time management skills
  • Communication skills & assertive
  • Diplomacy
  • Presentation skills
  • strong listening skills
  • Ability to convince
  • Ability to lead and build a team
  • Stress resistant
  • Perfect trilingual
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